Article
Author: Oleksandr Hohsadze, Enterprise Sales Manager, BAKOTECH
Зміст
● What is Session Replay and why is it changing the approach to digital experiences?● Pain points that were previously invisible ● Security and privacy: the main requirements of modern organizations● One language for IT and business ● Dynatrace Session Replay: When observability becomes part of the big picture ● Seeing the experience through the userʼs eyes is the shortest path to improvement
Today, almost every company has a mobile app, a portal, an online store, or another digital service to engage with customers. While businesses invest in design, analytics, technology, and scaling, there is another crucial aspect of the digital experience that is often overlooked: how the user sees and experiences the interaction with the service.
Statistics, graphs, and dashboards may indicate that something went wrong, but they don’t explain why. User experiences and actions often remain a “blind spot.” This results in unfinished purchases, failed onboarding, increased workload on the support team, and large losses in conversions.
What is Session Replay and why is it changing the approach to digital experiences?
Dynatrace’s Session Replay technology lets you see a user’s interaction with a web or mobile application as if you were sitting next to them, watching every step. And this isn’t about a screen recording but rather a reconstruction of their session based on real actions.
Clicks, transitions, attempts to carry out a certain action, attempts to fix something that isnʼt working—all of this becomes visible and clear. Thatʼs why Session Replay is a tool that lets you see the real causes of user problems, not just the consequences as numbers in reports.
Pain points that were previously invisible
When you have the opportunity to observe real user behavior, the picture changes. Suddenly, what was previously only a hypothesis becomes obvious:
● Where a person got confused in navigation ● Where they press a button that doesnʼt respond ● Where the mobile app freezes for a few seconds and the user simply closes it ● Where a confusing form or poor UX breaks the entire process
This is the level of understanding that allows you not just to improve the interface but to truly eliminate the causes of frustration that affect satisfaction and conversion.
Security and privacy: the main requirements of modern organizations
When it comes to real-world user interactions, security is above all. Dynatrace approaches Session Replay with the strictest requirements in mind: sensitive data is automatically masked, typed text is not recorded, and session viewing is limited to authorized roles.
It is also important that Session Replay does not record the screen but replays the session based on events; it means that private data simply cannot enter the system. This meets GDPR requirements and allows the technology to be implemented even in the banking sector, telecom, government agencies, and large corporations, where security is critical.
One language for IT and business
For technical teams, Session Replay is an opportunity to instantly reproduce an incident without lengthy correspondence with the user. Instead of phrases like “something isnʼt working for me,” developers see the exact sequence of actions and immediately receive information about the root cause of the problem. This speeds up investigations significantly and reduces incident resolution time.
Businesses also benefit greatly from Session Replay: it shows how real users move through funnels, onboarding, registration, and checkout processes. This allows you to improve conversions, reduce bounce rates, and work with real facts instead of guesswork. The ability to focus on premium customer sessions and quickly remove obstacles in their user experience is especially useful.
Dynatrace Session Replay: When observability becomes part of the big picture
The main strength of Dynatrace is that Session Replay does not exist on its own; it is just one piece in a larger observability platform. Data from Replay is combined with metrics, logs, traces, and Davis AI automated analysis. This means that the team sees not only what happened but also why: which service failed, which operation slowed down, where the issue occurred in the code, or which external API did not respond. This approach not only makes analysis faster but also more accurate and clearer for everyone.
Seeing the experience through the userʼs eyes is the shortest path to improvement
In a world where every click counts, the ability to understand real-world user actions gives companies a competitive advantage. Session Replay allows you to look at your digital product in a new way: objectively, deeply, and realistically. This technology bridges the gap between business, IT, and the end user, helping to establish more efficient processes and create digital experiences that really work.